JoJo LaRiccia – Turning 4,000+ Connections into Meaningful Relationships with LinkMatch

Summary

JoJo LaRiccia, an accomplished video strategist and Emmy-nominated filmmaker, needed a solution to document and manage her extensive professional network. With LinkMatch’s integration between LinkedIn and HubSpot, JoJo has transformed her networking approach – documenting over 4,000 contacts in two years and facilitating 50-100 introductions daily. This case study explores how LinkMatch serves as JoJo’s essential bridge between in-person networking and digital contact management.

“I needed to create my first CRM so I can track all the people that I meet. Mark P. says you want LinkMatch, because LinkMatch connects to HubSpot.” – JoJo LaRiccia

Client Profile

Name: JoJo LaRiccia
Position: Video Strategist, Filmmaker, Producer
Company: LaRiccia Media
Background: A veteran in film and media production with over 50 years of experience, JoJo has received multiple Emmy nominations and works with high-caliber professionals in the media industry. Her services include script development, filming, editing, and distributing video content across multiple platforms.

The Challenge

As a highly active networker who meets approximately 10 new people every day through various professional networking groups, JoJo faced several challenges:

1. Managing High-Volume Connections: With thousands of professional relationships, JoJo needed an efficient system to track and organize these connections.
2. Documenting Contact Information: She needed a centralized place to store complete information about each contact, including their professional background and context of their relationship.
3. Facilitating Introductions: A core part of JoJo’s networking strategy involves making introductions between relevant contacts. Without organized information, this process would be inefficient and time-consuming.

In JoJo’s words: “I meet so many people that I wanted to have a place that I can actually document who I’ve met, have the information about them all in one place.”

The Solution: LinkMatch + HubSpot

JoJo was introduced to LinkMatch when she needed to set up her first CRM. The LinkMatch Chrome extension connected LinkedIn with HubSpot, creating a simple way to bridge her in-person networking with digital organization.

Key Solution Elements:

1. LinkedIn to HubSpot Integration: LinkMatch creates an instant connection between LinkedIn profiles and HubSpot records, eliminating the need for manual data entry.
2. Visual Recognition System: The green checkmark in LinkMatch helps JoJo instantly identify which LinkedIn profiles are already in her HubSpot database.
3. One-Click Profile Access: When viewing contacts on LinkedIn, JoJo can click the LinkMatch button to instantly access their corresponding HubSpot record.

As JoJo describes her process: “When I see your name here…I’m gonna click on your name at the top. Here you see a little green button, and that little green button will connect me right to HubSpot.”

How JoJo Uses LinkMatch

Unlike many people who use LinkedIn primarily to find leads, JoJo uses it differently:

1. Meeting People In Person: JoJo meets most of her contacts at networking events and groups, not on LinkedIn.
2. Finding Their LinkedIn Profiles: After meeting someone, she looks up their LinkedIn profile to access their professional details.
3. Adding to HubSpot with LinkMatch: She uses LinkMatch to either add the new contact to HubSpot or access their existing record if she’s met them before.
4. Keeping Notes About Connections: Within HubSpot, she adds details about how they met and ideas for potential introductions.

JoJo explains: “The reason why I wanted to get these two integration was not for myself, but for the people that I meet… I belong to many, many different networking groups, and that’s where I meet my people. I don’t meet people on LinkedIn.”

For a comprehensive look at how LinkMatch connects with HubSpot and the technical aspects of the integration, check out our LinkedIn-HubSpot integration use case.

Results & Impact

JoJo’s use of LinkMatch has transformed her networking effectiveness:

1. Documented Over 4,000 Contacts: In just two years using LinkMatch and HubSpot, JoJo has built a comprehensive database of more than 4,000 professional connections.
2. 50-100 Daily Introductions: With organized contact information, JoJo can efficiently make 50-100 introductions daily between relevant professionals in her network, implementing effective referral strategies.
3. Streamlined Workflow: The integration eliminates the friction between meeting people in person and maintaining their information digitally.
4. Enhanced Professional Value: JoJo’s ability to make relevant introductions increases her value in her professional network and supports her video strategy business.

JoJo summarizes the impact: “This is how I’m able to make 50 to 100 intros every single day, because I meet with at least 10 people per day.”

Unique Usage Pattern

What makes JoJo’s case particularly interesting is how she’s adapted LinkMatch to complement her networking style. While many professionals use LinkMatch to find and import new leads from LinkedIn, JoJo uses it primarily as a bridge between:

1. In-person networking (where she meets most of her contacts)
2. LinkedIn (where she can access their professional information)
3. HubSpot (where she documents and organizes these relationships)

This pattern demonstrates LinkMatch’s versatility in supporting different networking approaches beyond just online lead generation. It showcases how the platform can be used for effective relationship management in sales and other networking contexts.

Unlocking LinkMatch’s Full Potential

While JoJo has achieved remarkable results with her current LinkMatch workflow, she’s only scratching the surface of what the platform can do. Here’s how JoJo—and other networking professionals—can leverage LinkMatch’s additional features to further transform their relationship management:

AI-Powered Contact Intelligence

LinkMatch’s advanced AI capabilities can analyze LinkedIn profiles and generate valuable insights that would enhance JoJo’s networking approach:

• Professional Score Assessment: Evaluate the completeness and consistency of a contact’s LinkedIn profile, helping identify the most promising connection opportunities
• Communication Style Analysis: Understand a contact’s preferred communication approach based on their LinkedIn activity, allowing for more personalized outreach
• Expected Job Change Prediction: Identify contacts likely to change positions soon, enabling perfectly timed outreach
• Custom AI Analysis: Create tailored AI prompts to extract specific insights from LinkedIn profiles directly into HubSpot

Seamless Message Synchronization

Beyond profile imports, LinkMatch offers complete LinkedIn message synchronization with HubSpot:

• Conversation History: Automatically save LinkedIn messages to HubSpot, creating a comprehensive record of all interactions
• Grouped by Date: Messages are intelligently organized by date for clean, organized conversation tracking
• Access from Either Platform: View conversation history from either LinkedIn or HubSpot
• Context for Introductions: Use conversation history to make more relevant introductions based on past discussions

This feature would be particularly valuable for JoJo, who manages relationships with thousands of contacts across multiple networking groups.

Smart Email Enrichment

LinkMatch’s email enrichment feature can automatically find email addresses for LinkedIn contacts:

• Automatic Discovery: Find email addresses not visible on LinkedIn profiles
• Verification Process: Ensure emails are valid before adding them to HubSpot
• Bulk Processing: Enrich multiple contacts simultaneously
• Seamless Integration: Discovered emails are automatically added to the appropriate HubSpot fields

For someone like JoJo who makes numerous introductions daily, having reliable contact information is invaluable, especially for post-sale follow-up.

Customizable Message Templates

Create and save personalized templates for LinkedIn outreach:

• Placeholder System: Use dynamic fields like #firstname, #lastname, #company, and #currentposition
• Template Categories: Organize templates by purpose or audience
• Team Sharing: Share effective templates across team members
• Keyboard Shortcuts: Assign shortcuts to frequently used templates for rapid deployment

This feature would allow JoJo to scale her introductions while maintaining her personal touch.

JoJo already values this feature, noting: “That little green button will connect me right to HubSpot… for me to have all this information downloaded at a glance, it is very effective.”

Key Insights from JoJo’s Experience

JoJo’s success with LinkMatch reveals several practical takeaways for professionals seeking to enhance their networking effectiveness:

• Seamless Integration Eliminates Friction: The direct connection between LinkedIn and HubSpot removes the barriers that typically slow down contact management, allowing JoJo to work efficiently across both platforms.
• Organization Enables Relationship Scale: With a structured system for managing contacts, JoJo can effectively maintain relationships with over 4,000 people – a scale that would be impossible with manual methods.
• Bridging Online and Offline Networking: LinkMatch connects JoJo’s in-person networking efforts with her digital contact management, creating a cohesive system rather than separate workflows.
• Relationship Management vs. Lead Generation: While many professionals use LinkedIn primarily to find new leads, JoJo demonstrates how LinkMatch can transform it into a powerful tool for building trust-based professional relationships.

Conclusion

JoJo LaRiccia’s experience demonstrates how LinkMatch transforms networking effectiveness by bridging in-person interactions with digital contact management. For professionals who build relationships through face-to-face meetings, LinkMatch provides the essential infrastructure to document, organize, and leverage these connections at scale.

By enabling JoJo to seamlessly connect LinkedIn profiles with HubSpot records, LinkMatch has helped her document over 4,000 contacts and facilitate 50-100 introductions daily.

 As she puts it: “The reason why I like LinkMatch is that it helps me to connect people directly. LinkMatch populates everything into Hubspot.”

For professionals constantly expanding their networks, LinkMatch isn’t just a convenience—it’s a fundamental tool that makes sophisticated relationship management possible.