This article is part of the LinkedIn Hiring Feature Guide. Read our related articles on LinkedIn Hiring Badge, and Linkedin Hiring Post Examples,
Hiring top talent today can feel like running a marathon in the dark—long, unpredictable, and exhausting. But what if the flashlight you need is already in your hands? Enter employee advocacy: your team promoting your company’s culture, values, and job openings to their networks.
Employee advocacy doesn’t just expand your reach—it builds trust and authenticity that no paid ad can replicate. In this article, we’ll explore how to turn your coworkers into recruitment allies by encouraging them to share hiring posts, helping you fill open roles faster and smarter.
Let’s get started!
Why Employee Advocacy Matters
Your employees are more than just team members—they’re ambassadors for your company culture. When they share hiring posts, they tap into their networks, helping to attract talent that aligns with your values.
Here’s why this strategy is impactful:
- Increased Reach: Employees’ networks can extend your job post’s visibility far beyond the company’s direct followers.
- Enhanced Engagement: Content shared by employees sees up to 8x more engagement than corporate posts.
- Improved Trust: People are 3x more likely to trust content individuals share over brands.
Empowering your team to share job opportunities amplifies your hiring efforts and creates authentic touchpoints with potential candidates.
How LinkedIn’s Hiring Features Support Advocacy
What is it?
LinkedIn’s hiring feature allows you to:
- Notify your network about open positions.
- Add a #Hiring frame to your profile photo, making it easy for job seekers to spot opportunities.
Key Benefits
Boost Visibility: Amplify your job postings by leveraging employee networks.
Build Employer Trust: A growing team signals company health, which attracts candidates seeking stability.
Expand Search Options: Use this in tandem with the #OpenToWork badge to identify job seekers.
Strategies to Encourage Coworkers to Share Hiring Posts
As we mentioned at the beginning of the article, your employees are a key resource in helping you increase the visibility of your job openings.
Let’s see how you can encourage them to share the hiring posts.
Exposure
Help your employees understand the power of common networks. Calculate your company’s and employee’s followers and showcase how these numbers add up.
You can also demonstrate the benefits that this has for them. This might translate into more leads, visibility, potential opportunities, etc.
Optimized Profile
Help them optimize their profile. Some areas they can look into:
- Profile photo
- Title at your company
- Bio
- Headline
- Skills
- Referral
Notification settings
One of the tricks you can try is setting up the employee notifications feature on your company’s LinkedIn page. This feature automatically lets you notify your employees about your latest company posts.
LinkedIn Teammates feature
Another feature you can use to help your employees share the updates is the teammates feature. The Teammates feature allows LinkedIn users to quickly find and add coworkers to their profiles.
Create a Social Media kit
Help your employees by creating a Social Media kit for them. This kit can contain:
- Examples of taglines
- Design materials: covers, photos, etc
- Examples of CTA
- Guideline on how to write a post
- Specific examples
What to Write When Sharing Posts
Encouraging your team to share hiring posts is only part of the equation—what they say when sharing matters just as much. Here’s how to guide them:
Questions to Consider Before Writing
- What’s the purpose of this post?
- How does it help your audience?
Tips for Effective Captions
- Keep it short and simple.
- Break large text blocks into smaller paragraphs.
- Use emojis to add personality.
- Hook the reader with an attention-grabbing headline.
For example:
🚀 We’re hiring! Join our amazing team at [Company Name]. Check out the details and apply here: [link] #WeAreHiring #JobOpportunities
Integrating Tools to Maximize Your Efforts
Why LinkMatch Is Your Perfect Partner
Before diving into how LinkMatch can supercharge your hiring process, consider this: Recruitment isn’t just about finding candidates—it’s about finding the right candidates quickly and efficiently. Here’s where LinkMatch steps in.
Supercharge Your Hiring Process with LinkMatch
To further enhance your recruitment efforts, consider integrating LinkMatch into your hiring strategy:
- Automated Candidate Matching: Save time by instantly matching LinkedIn profiles with job openings.
- Seamless CRM Integration: Keep candidate data organized and easily accessible in your CRM.
- Improved Collaboration: Enable team-wide access to candidate profiles and notes, streamlining the hiring process.
By combining the power of employee advocacy with tools like LinkMatch, you can create an efficient, engaging recruitment process that is equipped to attract top talent.
Ready to take your hiring game to the next level? Start today with LinkMatch and transform your recruitment strategy!
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Sharing LinkedIn Hiring Posts FAQ
How do you share that you’re Hiring on LinkedIn?
Activate the #Hiring frame and craft a post detailing the role, location, and application process.
What do you say when sharing a job ad?
Mention the job title, key responsibilities, application deadline, and benefits concisely.
What is the best way to promote a job posting on LinkedIn?
Encourage employees to share it on their networks and use targeted hashtags.
