What essential skills are needed for modern marketing professionals?

Modern marketing professionals need technical skills such as marketing research and soft skills such as communication and empathy.

How can social media be used in recruitment in the marketing industry?

Social media platforms can be used to promote open roles, the company's culture and values, and build a relationship with the candidates.

What role does employer branding play in attracting top talent?

Employer branding is a long-term strategy that attracts top talent by showcasing the company's values, organizational culture, and perks.

How can gamification improve the recruitment process?

Gamification adds an interactive element to the recruitment process, allowing recruiters to assess candidates' skills and cultural fit.

What are some examples of successful recruitment campaigns in the marketing industry?

Some examples of successful recruitment campaigns are Airbnb's "We are Here" and HubSpot's "Culture Code".

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